Financial institutions are continuously adapting their card issuance strategies to meet evolving consumer expectations, security requirements, and operational efficiencies.
As digital banking expands and payment preferences shift, banks must balance instant issuance convenience with the scalability of central issuance. Understanding these strategies enables financial institutions to optimize costs, enhance security, and improve customer satisfaction.
Financial institutions strategies
Financial institutions are increasingly focusing on strategies that enhance customer satisfaction, optimize operational efficiency, and strengthen market competitiveness.
Key areas of emphasis:
1. Instant issuance: Meeting consumer expectations
The ability to provide customers with immediate access to payment cards is becoming a critical service differentiator. Studies indicate that 36% of debit card users, and notably 47% of users aged 18-24, consider instant issuance a significant factor in choosing their financial institution. This service not only enhances customer satisfaction but also addresses security concerns by swiftly delivering EMV chip cards to users.
2. Digital card management: Enhancing security & customer experience
Embracing digital issuance allows financial institutions to meet consumer expectations for immediacy and convenience. The instant nature of digital issuance encourages more transactions and helps the issuer’s card achieve top-of-wallet status.
3. Central issuance for in-house or outsourced production
Whether managed in-house or outsourced, central issuance remains a core strategy for financial institutions that require high-volume, secure, and customized card production. It allows for greater scalability, efficiency, and compliance with international security standards.
4. Strategic balance between central and instant issuance
A strategic approach to card issuance involves finding the right balance between instant and central issuance methods. Factors such as card portfolio size, branch footprint, market size, and return on investment play crucial roles in determining the optimal mix. Both methods have key roles to play in an effective card distribution strategy.
Matica solutions for optimized card issuance
Matica provides a complete range of issuance solutions to support financial institutions in meeting their strategic goals:
Central issuance solutions:
- S7000: A high-speed modular system for mass personalization.
- S7000Jet: Drop on Demand (DoD) inkjet printing for cost-effective card personalization.
- S5200LX and S5200LXCO2: Precision laser engraving for premium metal and eco-friendly wooden cards.
Instant issuance solutions:
- S3300e: Secure and compact instant issuance of embossed, encoded cards for branch-level personalization.
- S3610: Comprehensive instant issuance solution combining thermal printing, card embossing and dual-interface encoding with multiple feeders.
- S3110: User-friendly and robust instant issuance system combining thermal printing and dual-interface encoding – ideal for personalizing pre-printed card templates.
Software solutions:
- Xpressi central issuance: Secure and flexible software for centralized card issuance.
- Xpressi instant issuance: Compliant and seamless branch-level card personalization.
- Xpressi Pay: Digital payment solutions enabling secure e-wallet transactions.
Matica’s solutions provide financial institutions with cutting-edge technology, ensuring seamless, secure, and customizable card issuance that aligns with their card issuance strategy.
Contact our sales team to implement the right financial card issuance strategy for your institution.